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Case study
Gentlemen’s Toast honors exceptional Black men driving meaningful change across the DFW area—leaders who elevate communities through service, entrepreneurship, mentorship, and innovation.
Challenge
Gentlemen’s Toast needed to increase ticket and RSVP conversions while strengthening its digital funnel for the Awards experience. The brand required a high-performing landing page, a smarter intake form to capture qualified leads, and a communication strategy that moved supporters from interest to action.
Solution: Funnel Strategy, Landing Page, and Conversion Campaigns
GodSpark partnered with Gentlemen’s Toast to build a conversion-focused experience designed to drive traffic, capture leads, and increase event participation.
Landing Page Creation + Optimization
Built a dedicated Awards landing page designed to convert visitors into attendees
Improved page structure, messaging, and CTA placement to reduce drop-off
Optimized for mobile experience and search visibility to support traffic growth
Conditional Lead Capture Form
Created a form with conditional formatting to improve completion rates
Captured key contact details including email address + phone number
Organized responses for follow-up segmentation and conversion tracking
Email + SMS Conversion Strategy
- Developed automated email and SMS touchpoints to reduce no-shows and increase action
- Delivered reminders, urgency messaging, and clear next steps to drive purchases/RSVPs
- Built a follow-up sequence for people who visited but didn’t convert
Results
GodSpark delivered measurable growth for Gentlemen’s Toast:
+307% increase in website traffic driven by the new landing page experience
Improved lead quality and capture rates through conditional form design
Higher conversion rates through targeted email + SMS follow-up campaigns